Book Section
Magdalena Krysztoforska

The Measure of Generality

On the Scalar Dynamics of AI Model Evaluation Practices
The notion of ‘generality’ has featured prominently in recent discourse around AI, where the technology is increasingly presented as general-purpose, or as showcasing general intelligence. In order to interrogate the purported scientific basis for such claims and their rhetorical currency, this essay examines practices of model evaluation and benchmarking in AI through the critical lens of scale, highlighting numerous scalar conflations and distortions prevalent in AI research.
Keywords: artificial intelligence; machine learning; model evaluation; benchmark datasets; general-purpose technology; scaling laws; diagrams
Part of Scale Containing:
Diagrams / Filippo Bosco, José Antonio Magalhães
Introduction / Christoph F. E. Holzhey, Marietta Kesting
The Hurricane in the Room: Drawing, Marginality, and Scale in Monica Bonvicini’s 75 mph / Filippo Bosco
Solar Figuration: Thinking the Human at the Scale of the Universe with Georges Bataille / Kirill Chepurin
The Scale of Love / Franco Costantini
‘A Subtle System of Feints’: Gender, Medical Photography, and the Essential Void of Sex / Cat Dawson
Affects of Multiscalarity: Rhetorics of the Too Big and Too Small across the Global and the Planetary / Federica Di Blasio
Scale and Discourse: On the Seismographic Connections between Processes / Yuri Di Liberto
Contemplating Scale: An Interview with Joshua DiCaglio / Joshua DiCaglio
Fanon Degree Zero / Tobi Haslett
(subject in parentheses) / Nicolas Helm-Grovas
Scaling Sleep: Modes of Suspension, Reduction, and Intensification / Marietta Kesting
The Measure of Generality: On the Scalar Dynamics of AI Model Evaluation Practices / Magdalena Krysztoforska
Lipglossary / Filippo Bosco, Kirill Chepurin, Franco Costantini, Tobi Haslett, Nicolas Helm-Grovas, Marietta Kesting, Jasmine Clotilde Pisapia, Angelica Stathopoulos, Verónica Stedile Luna
Scale and World-Orders: An Effort at Diplomacy between Prometheans and Gaians / José Antonio Magalhães
The Pleasure of the 1:1 Scale: A Short Interview with Lisa Messeri / Filippo Bosco, Federica Di Blasio, Marietta Kesting, Lisa Messeri
The Everyday in Dramatic Closeness / Claudia Peppel
Dust, Death, and the Body of the Earth: Notes on the Scales of Ecological Disaster / Jasmine Clotilde Pisapia
sweet nothings / Angelica Stathopoulos
Editorial Writings from a Scalar Perspective: Reduction and Expansion as Publishing Procedures / Verónica Stedile Luna
Title
The Measure of Generality
Subtitle
On the Scalar Dynamics of AI Model Evaluation Practices
Author(s)
Magdalena Krysztoforska
Identifier
Description
The notion of ‘generality’ has featured prominently in recent discourse around AI, where the technology is increasingly presented as general-purpose, or as showcasing general intelligence. In order to interrogate the purported scientific basis for such claims and their rhetorical currency, this essay examines practices of model evaluation and benchmarking in AI through the critical lens of scale, highlighting numerous scalar conflations and distortions prevalent in AI research.
Is Part Of
Place
Berlin
Publisher
ICI Berlin Press
Date
November 24, 2026
Subject
artificial intelligence
machine learning
model evaluation
benchmark datasets
general-purpose technology
scaling laws
diagrams
Rights
© by the author(s)
Except for images or otherwise noted, this publication is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Language
en-GB
page start
297
page end
330
Source
Scale: New Critical Essays, ed. by Christoph F. E. Holzhey and Marietta Kesting, Cultural Inquiry, 40 (ICI Berlin Press, 2026), pp. 297–330

Publication date: 24 November 2026

References

Cite as: Magdalena Krysztoforska, ‘The Measure of Generality: On the Scalar Dynamics of AI Model Evaluation Practices’, in Scale: New Critical Essays, ed. by Christoph F. E. Holzhey and Marietta Kesting, Cultural Inquiry, 40 (ICI Berlin Press, 2026), pp. 297-330 <https://doi.org/10.37050/ci-40_mk>